January 12 2021 – Jennifer Thyrion
Hi, I’m Sheena. Hustling has been the name of the game for me for as long as I can remember.
I was that girl in your high school hustling to sell her hand rolled clay jewelry line while waiting tables at her waitressing job. I'm that one friend who's always working on some kind of side hustle on top of her full time job.
I didn't grow up with much as a kid, but I wasn't the type to accept that as my faith. I realized at an early age that my reality did not have to define my future, so I found ways to foster my entrepreneurial spirit, even if I had to create my own path.
In high school, my best friend and I hand rolled polymer clay beads (before they were popular, like the trendsetters we are) and sold them to friends, family and coworkers in packaging with handwritten labels. Even back then, I was obsessed with creating a branded experience for my customers.
I have always felt empowered to be more and do more, which led me to create Sheena Marshall Jewelry. I wanted to create jewelry that I know a lot of women have trouble finding — jewelry that is simple, functional, and consciously made.
Check out Sheena on:
In this episode, Sheena shares:
-Working full-time while creating her side hustle
-How she finds suppliers that match her life and brand values
-Her approach to creating her jewelry with sustainability in mind
-Steps she has taken to grow her business and brand
-Growing social media engagement
-Strategically outsourcing parts of her business in order to focus on growing her business
-Growing her wholesale reach organically