January 21 2021 – Jennifer Thyrion

Episode 15: Shaker - Lu and Elle
Lu & Elle handbags are globally inspired and mindfully made. Inspired by effortless style and world travel, these bags are a perfect companion to the modern lifestyle. What started as a side hustle to get through some vintage fabrics became a full time business 4 years later for owner and creative director, Kendall Zundel. She is inspired by different cultures, community and giving back to a new charity each year.
Check out Kendall on:
URL - https://www.luandelle.com/
FB - https://www.facebook.com/luandelle/
IG - https://www.instagram.com/luandelle/
In this episode, Kendall shares:
-Growing her wholesale business organically
-How she built her customer base through doing markets on the weekends
-The application process for Faire.com
-The process of raising her prices to better align with her wholesale market
-How she outsources to accommodate her business needs
-Procuring materials that make her bags unique, one of a kind items
-Re-evaluating business needs and relying on community during a global pandemic
-How important it is to build relationships and network at events with other businesses
-Why she decided to start working with a business coach
Tagged: shaker
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