September 08 2020 – Jennifer Thyrion

Episode 4: Maker - Craft Boner
Kiwi Schloffel is the brains & brawn behind Craft Boner, a stationery and gift brand with the sole focus of making people chuckle. When she’s not laughing at people’s reactions to realizing that the word boner is in her business name - she’s rifling through thrift stores, reading books in a hammock or working on a DIY project. A self-taught hand letterer and designer, she can’t get enough of pastels, curse words and really good dad jokes.
Check out Craft Boner On:
URL - https://www.craftboner.com
FB - https://www.facebook.com/craftboner
IG - https://www.instagram.com/craftboner
In this 2 part episode, Kiwi shares:
-Finding what she loved doing most through her many creative endeavours
-How she created her own style
-Growing her business from an Etsy shop, to selling wholesale, to opening her own brick and mortar store
-Balancing work and life while running her own business
-How she learned to run the business aspect of Craft Boner while still maintaining her creativity
-Re-thinking social media to engage with her followers
-The process of transitioning to a brick and mortar business
-The nitty gritty of running a market
-Curating a following with her unapologetic, creative view and ability to speak up
Tagged: maker
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